Case Study on Big Pharmas Marketing Tactics

Case Study on Big Pharmas Marketing Tactics Case Study On The Big Pharmas Marketing Tactics In The Pharmaceutical Industry Facts And Assumptions The term ‘Big Pharma is a terminology used to refer to the pharmaceutical industry. The name relates to peoples strong belief that it has played an active role in the ever increasing complicity and costs of health care. There is a crisis in the health care sector and it is believed that the Pharmaceutical Companies have abandoned science and resorted to salesmanship. No reasonable progress is currently being made in the industry due to the negative perception created by unscrupulous marketing strategies being employed (Archie 2009). Doctors should prescribe drugs to patients but are never expected to do marketing and advertising of their products and services. The other fact in the case study is that unethical business practices such as Pfizers off-label marketing practices and undue influence to medicines that should be prescribed by doctors to patient, normally lead to a likely increase in the cost of medical services due to the unfair and unleveled competition. The assumptio n among most people, which is not the truth, is that all pharmaceutical companies engage in dubious marketing tactics. The other assumption is that the Big Pharma companies sell unethical drugs. However, the truth is that the company sells ethical drugs even though the marketing strategies employed by the company are of questionable standards. Major Overriding Issues There are a number of problems in the case study.   One of the overriding issues is that Pfizer Company illegally did the marketing of Neurontin anti-seizer drug. The fact that pharmaceutical industry has decided to lay a lot of emphasis in the marketing of pills and other related drugs rather than developing new crucial ones is an issue of concern too. Drugs firms have also been accused of marketing drugs for purposes that have not been prescribed by the renowned drug and food administration department. Accusations of off-labeling illegal marketing policies and other related marketing wrongs have also emerged as a major problem in the industry. This is a very serious problem which has compromised the integrity and ethical standards of doctors and the entire pharmaceutical industry. Sub-issues And Related Issues The ‘Big Pharma companies have been accused of participating in unethical business practices. Medical students have been hired to companies even before they graduate from their medical schools.   This is a likely act of poaching talented skills in the market without following the right recruitment process and laid down procedures and policies in the industry. Furthermore, methods such as offering doctors underserved holiday packages, expensive gifts and other kickbacks, have been used to compromise the integrity of the industry as doctors who are given these favours are expected to recommend the specific companys drugs thus boosting the performance of the companys in the competition. The costs of drugs have continued to skyrocket due to lack of control of the market practices. Analysis And Evaluation Medical practitioners such as doctors, pharmaceuticals, governments and other law enforcement agencies, pharmaceutical companies, and the entire public that seek medical services are the major stakeholders in the industry. The governments stake in the case is its responsibility and duty to ensure that their subject receive the right medical services they deserve. People have a right to a healthy life and proper medical services. The government also benefit through the taxes paid by other stakeholders in the pharmaceutical industry. The doctors stake in the industry is based on the fact that for them to grow in their career and attain self fulfillment, they have to ensure that the sick people get proper medical care. Their salaries and duration of being employed would also be determined to a greater extent by the standards they maintain in the market. Expensive medical serviced would lead to a decline in customers due to very costly services hence low income. The pharmaceutical industry, research institutes and shareholders in the company have an interest of maximizing profits and making the highest gains possible in their various investments made in the industry. Unscrupulous and corrupt means being employed by the pharmaceutical companies and some medical practitioners compromises the integrity and ethical standards of the industry. It also leads to decline in the performance of most pharmaceuticals organizations. CSR Analysis Pfizer Company has the responsibility of ensuring that it regulates the costs of medical services and products under its line of operation. Good pricing would also make more people to receive better healthcare services since they would be in a position to afford the prescribed drugs. It also has the ethical responsibility of using ethical marketing tactics that would benefit both the company and the community of persons who uses its products. Legally, the company must ensure that it follows the due marketing process, price regulation standards, marketing policies hence fully adhering to the rule of law. Such efforts would lead to fair competition in the marketing thus other pharmaceutical companies (competitors) in the industry would have an opportunity to compete on a fair platform. The government would receive the necessary taxes while doctors would live a more fulfilled life with good salaries and wages being received. Proper CSR would help in facilitating efforts to reach a solut ion to the health care problem. Evaluation The case mainly involves Pfizer Pharmaceutical Company in its use of very questionable marketing tactics. The company used very unscrupulous methods in marketing the Neurontin anti-seizer drugs and doing off label-marketing of the painkiller Bextra and other medicines in order to lure more customers into using their medicines. Rather than employing such unfair and unethical marketing tactics, the company should instead have followed the normal marketing channel of producing medicine and simply alerting the medicine practitioners through various existing hospital departments of the existence of their medicines. It is indeed the discretion of the doctors, upon their tests and knowledge, to choose which medicines to prescribe to the patients without any undue external influence. Recommendations And Implementations Various relevant laws and policies need to be put into practice. This would ensure easier market control measures meant to ensure that any unethical practices in the industry are curbed. Guidelines on how marketing by pharmaceutical companies should be carried ought to be clearly stipulated. In order to ensure ethical practices are adhered to, education and public awareness forums should be carried to the stakeholders. Doctors should also be protected against selfish companies that demand, threaten and force them into prescribing certain company drugs. Control mechanisms of the cost of healthcare also need to be put into place in order to ensure that customers are not exploited by selfish and unscrupulous medical practitioners. In addition to that, serious penalties and in some instances, nullification of trade licenses should be enforced to companies and individual persons who use unethical marketing tactics. Appendix: Stakeholder Map Work Cited Archie B.C. Business Ethics: A Brief Readings on Vital Topics, a collection of his columns. Athens Banner-Herald Publishers, 2009

Driving Habits in Today’s Society

American’s lack basic knowledge of rules of the road and safe automobile operation. While many drivers seem to think they’re sitting in their living rooms, rather than behind the wheel, you don’t have to travel far to see people driving with risky driving techniques. Dangerous habits can be seen on highways, residential streets, and in parking lots. Nearly all Americans today, would fail a state driver’s test due to everyday driving habits, revealing some perilous driving routines. According to a six week survey, conducted by Progressive Insurance Group, more than forty-six percent of the respondents report expressing their anger at other drivers by shouting or swearing, using hand gestures, cutting off other drivers or excessive speeding, while they were behind the wheel. Many of us survive these situations, but some do not. Approximately 6,800,000 crashes occur in the United States each year; a substantial number are estimated to be caused by aggressive driving. Drivers from all age groups are vulnerable, due to either lack of experience of younger drivers or loss of your senses and reflexes as you get older. A recently new dangerous driving habit is the increase use of cell phones. More than fifty percent of the respondents report that they continuously talk on their cell phones while driving. This convenient distraction has increased nationwide in the past years because of technological advances, a need to be connected to work or home at all times, and a perception that driving is an unprodcutive.

If You Read Nothing Else Today, Read This Report on Academic Papers

If You Read Nothing Else Today, Read This Report on Academic Papers Academic Papers Explained If you would like to make an academic essay which is both outstanding and relevant, always set the items that we've discussed above in mind. A running head with the total title of the essay must show up on the title page. If it is a particular topic or directs you to choose a topic about a particular subject or time period, you're in luck. Define the target of your article right after you select a topic for your upcoming work. Want to Know More About Academic Papers? There's no other greater approach to describe academic writing, more than the simple fact that it's thesis-driven. The features of academic writing involve using an official tone. For so many generations, it has become a good way to release the thoughts of men and put them into something tangible for others to read. Determining your own personal writing style will allow it to be much simpler to zero in on your very own personal strengths, take far better advantage of your talent, and boost the effect of your writing. The Academic Papers Cover Up Our writers can offer you with quality sample papers on unique topics which will be perfect in content and fashion. Some papers may need an abstract. Since academic essays are popular in the business of education and research, you have to be certain your writing is both logical, interesting and informative. In other words, an academic essay may be an evidence of the depth of your research procedures and the rest of the activities you have executed so you can support the content of your written output. It's possible to write a gorgeous paper, but if your information isn't right, or when you base your ideas on incorrect facts, you might get a failing grade. For research papers, you're expected to select a topic and take part in independent research (typically in the library or on the internet) to find information and sources. You shouldn't incorporate any new details. There's so much information out there, especially on the web, so learning how to sift through everything to discover accurate and appropriate information is an important aid to students that are new to doing university level research, Vincent states. Creating work without a crystal clear outline is exactly like traveling without a map. If you're not certain about the writing mechanics in your paper, get assist. If you would like to turn in a paper that will fit your style of writing and satisfy your instructor, then the much easier way isn't the very best thing to do. The very first thing which you will need wh en it has to do with writing an academic paper is patience. When you submit your paper, make sure to keep a safe copy. Be ready you will want to write more than 1 draft or revise your paper repeatedly. Unless you're writing your paper the evening before it's due, place your paper away for a day or more. Next, it's critical that you outline your academic paper. A paper with superior grammar be sure you won't need to correct any mistakes. Academic editing will be more expensive than a normal edit. A superb sentence and content structure is still quite important to raise readability. It is essential for ESL students to learn grammar so they have the ability to express personal thoughts in the correct syntax. You ought to be detached and objective in your writing. Proofreading and editing are incredibly important elements of the writing procedure, and all written work can be greatly improved by means of a copy editor. Don't forget, plagiarism is the principal sin in academic writing. An individual should also employ an editor only because they ensure your arguments are correctly put on the page, which means that the professor is going to have a simpler time reading through the paper. Writing an essay may be an exasperating, maddening course of action. An academic essay always must be relevant. Always bear in mind your academic essay ought to be playful it must not bore your audience. New Questions About Academic Papers So following is a primer written for college students on the best way to compose an academic paper, though a number of the advice would be helpful for anybody writing anything. One of the things which students commonly forget in academic writing is using the third individual. Writing academically on a college level is a difficult work which requires a great deal of time and energy. Being a college student is more than only the Greek houses and the way you can make them want you. Understanding Academic Papers Your academic essay should evo ke an emotion that is needed to spark different ideas, opinions and other sorts of responses. An academic writer must be research oriented and analytic in her or his approach. Based on the subject of education where you are in, you want to be sure your readers can observe patterns of evidence presented in order that they can clearly see how you had the ability to generate and produce insights. Academic writing help thrives on using rationality.

Symbolic And Interpretive Anthropology Of The 1960 s And...

The 1960’s and 1970’s in both Britain and the United States found a resurgence of interest in cultural meaning, in the field of symbolic and interpretive anthropology. Symbolic and Interpretive anthropology studies the way people understand their surroundings, actions and utterance of other members of their society through the examinations of symbols. These symbols can be displayed through processes of myth and ritual and reveal how humans/social groups assign meanings to these symbols in order to address fundamental questions about human social life. Symbolic and interpretative anthropology can be divided into two major approaches, wherein, one is associated with Victor Turner and the other with Clifford Geertz. Victor Turner was a British anthropologist who studied rituals and social change particularly among the Ndembu of Zambia. Through his work Turner was able to reveal how the process of social change unfolded from the point of view of the individual experiences and the development of common beliefs that are maintained by the social group. From the excerpt, â€Å"Symbols in Ndembu Ritual†, Turner depicts his search for the meaning of ritual and symbolism in puberty/circumcision rights of passage among young girls and boys in relation to the adults in their tribes. Reminiscent of Max Gluckman, Turner viewed all rituals as containing religious or spiritual components in the referents of the symbolism involved and described symbols as â€Å"the smallest unit of ritual whichShow MoreRelatedSummary of the Development of Anthropological Theory from the XIX century to the Present XXI century2646 Words   |  11 Pagescomplex groups and would occasionally pass another group or merge w ith another group in passing it would seem reasonable to assume that a base curiosity must have been piqued. 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Based on a few early studies (e.g. Labov in NYC, Gumperz in India), they reflect concerns of each researcher – multilingua lism for Gumperz, linguistic evaluationRead MoreRastafarian79520 Words   |  319 Pagescould not grow locks, and families would go into mourning when their sons would start sprouting them. I heard the term â€Å"black heart man† used again and again as a means of expressing fear or ridicule of the Rastafarian. And this was in the early 1970s—after Bob Marleys emergence as an international viii FOREWORD star, after Selassies arrival in Jamaica, and after so much had been written about the importance of Rastafarianism. The problem was that Rasta was counter to the strong ChristianRead MoreTrobriand Islanders-Malinowski and Weiner10855 Words   |  44 Pagesstresses the continuity of Trobriand culture in the context of the politics of the emerging nation of Papua New Guinea. 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As its name suggestsRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages 48 Fiji 198 49 Singapore 104 35 94 8 Surinam Total 4,609 Sources: Calculated from data in Galina V. Selegen, â€Å"The First Report on the Recent Population Census in the Soviet Union,† Population Studies 14, no. 1 (1960): 17–27; L. T. Badenhorst, â€Å"The Future Growth of the Population of South Africa and Its Probable Age,† Population Studies 4, no. 1 (1950): 3–46; Angus Maddison’s data sets on world population, www.ggdc.net/ maddison; U.S. historical statistics atRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesglobal management accounting community. Alnoor Bhimani London School of Economics December 2005 CONTENTS ‘ FOREWORD Anthony Hopwood PREFACE Alnoor Bhimani CONTRIBUTORS 1. New measures in performance management Thomas Ahrens and Christopher S Chapman 2. Contract theory analysis of managerial accounting issues Stanley Baiman 3. Reframing management accounting practice: a diversity of perspectives Jane Baxter and Wai Fong Chua 4. Management accounting and digitization Alnoor Bhimani 5. TheRead MoreMarketing Management130471 Words   |  522 Pages Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American

Symbolic And Interpretive Anthropology Of The 1960 s And...

The 1960’s and 1970’s in both Britain and the United States found a resurgence of interest in cultural meaning, in the field of symbolic and interpretive anthropology. Symbolic and Interpretive anthropology studies the way people understand their surroundings, actions and utterance of other members of their society through the examinations of symbols. These symbols can be displayed through processes of myth and ritual and reveal how humans/social groups assign meanings to these symbols in order to address fundamental questions about human social life. Symbolic and interpretative anthropology can be divided into two major approaches, wherein, one is associated with Victor Turner and the other with Clifford Geertz. Victor Turner was a British anthropologist who studied rituals and social change particularly among the Ndembu of Zambia. Through his work Turner was able to reveal how the process of social change unfolded from the point of view of the individual experiences and the development of common beliefs that are maintained by the social group. From the excerpt, â€Å"Symbols in Ndembu Ritual†, Turner depicts his search for the meaning of ritual and symbolism in puberty/circumcision rights of passage among young girls and boys in relation to the adults in their tribes. Reminiscent of Max Gluckman, Turner viewed all rituals as containing religious or spiritual components in the referents of the symbolism involved and described symbols as â€Å"the smallest unit of ritual whichShow MoreRelatedSummary of the Development of Anthropological Theory from the XIX century to the Present XXI century2646 Words   |  11 Pagescomplex groups and would occasionally pass another group or merge w ith another group in passing it would seem reasonable to assume that a base curiosity must have been piqued. 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Based on a few early studies (e.g. Labov in NYC, Gumperz in India), they reflect concerns of each researcher – multilingua lism for Gumperz, linguistic evaluationRead MoreRastafarian79520 Words   |  319 Pagescould not grow locks, and families would go into mourning when their sons would start sprouting them. I heard the term â€Å"black heart man† used again and again as a means of expressing fear or ridicule of the Rastafarian. And this was in the early 1970s—after Bob Marleys emergence as an international viii FOREWORD star, after Selassies arrival in Jamaica, and after so much had been written about the importance of Rastafarianism. The problem was that Rasta was counter to the strong ChristianRead MoreTrobriand Islanders-Malinowski and Weiner10855 Words   |  44 Pagesstresses the continuity of Trobriand culture in the context of the politics of the emerging nation of Papua New Guinea. It is clear from Weiners introduction to her monograph that she was witness to much of the turbulence of Trobriand politics in the 1970s, in particular the struggle between the Kabisawali movement and the Toneni Kamokwita movement. Her main informant Vanoi was himself caught up in this struggle, shifting [pic] ― 41 ― his allegiance between the two main camps on several occasions. ButRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pagesis not optimal The children have just come into the room. They have put their coats and backpacks onto their hooks in the hall outside. Most of the children appear to know the routine Participant Observation Developed primarily from cultural anthropology and qualitative sociology, participant observation (as this method is typically called) is both an overall approach to inquiry and a data-gathering method. To some degree, it is an essential element of all qualitative studies. As its name suggestsRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages 48 Fiji 198 49 Singapore 104 35 94 8 Surinam Total 4,609 Sources: Calculated from data in Galina V. Selegen, â€Å"The First Report on the Recent Population Census in the Soviet Union,† Population Studies 14, no. 1 (1960): 17–27; L. T. Badenhorst, â€Å"The Future Growth of the Population of South Africa and Its Probable Age,† Population Studies 4, no. 1 (1950): 3–46; Angus Maddison’s data sets on world population, www.ggdc.net/ maddison; U.S. historical statistics atRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesglobal management accounting community. Alnoor Bhimani London School of Economics December 2005 CONTENTS ‘ FOREWORD Anthony Hopwood PREFACE Alnoor Bhimani CONTRIBUTORS 1. New measures in performance management Thomas Ahrens and Christopher S Chapman 2. Contract theory analysis of managerial accounting issues Stanley Baiman 3. Reframing management accounting practice: a diversity of perspectives Jane Baxter and Wai Fong Chua 4. Management accounting and digitization Alnoor Bhimani 5. TheRead MoreMarketing Management130471 Words   |  522 Pages Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American